A custom theme makes can make all the difference to the success of your online venture. From an initial discussion through to the launch of your website, a custom developed theme will ensure that your website is perfectly aligned with your brand, and will be best in class when it comes to performance, accessibility, SEO and efficiency.
WordPress plugins bring new functionality to an existing websites. Whilst there are lots of off the shelf solutions that fit some of the requirements, a custom plugin can be designed as a perfect fit.
Over the years I have developed plugins for aggregating content from across the web to WordPress, the creation of newsletter inside WordPress to be uploaded to mailing list platform, and even measured the impact of carbon emissions of page loads.
A highly performant website is now a core ranking factor for how you show up in search results, and once users reach your site, if it takes too long to load, users will leave. Therefore a fast loading website needs to be at the core of your web presence.
WordPress performance optimisation
WordPress is a great platform for building a website. But like anything, there is always room for improvement. Whether it’s removing slow plugins, caching slow queries or removing unused functionality, there’s always a way to improve performance and security.
WordPress is a piece of software, and as such, receives updates to bring new functionality and fix bugs. The same is true for plugins and themes. Keeping them up-to-date is important as it helps prevent a website being hacked and improves performance.
WordPress hack cleanup
WordPress like any other website is susceptible to hacks, that’s why it’s important to have security and backups in mind when hosting a site. For when those aren’t available, a WordPress hack cleanup may restore a website to its former state.