With the internet producing 2% of global carbon emissions and growing fast, it’s imperative that all web projects embrace efficiency in order to create a sustainable web for the future.
Having developed a carbon calculator to measure the carbon footprint of websites, we found that encouraging clients to embrace efficiency and commit to reducing their website emissions was surprisingly challenging. To help us understand why, we thought it only right that we practice what we preach and redesign our own website with the aim of improving efficiency and reducing our carbon footprint as far as possible.
This is the story of what we learned in the process, told from the perspectives of a director, a designer and a developer involved in the project.
The outcome was a 75% reduction in carbon emissions, greatly improved page load speed and better user experience. We’ll show what we did in design and development, and how buy in from all stakeholders was crucial to success.